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How to Use Data Analytics to Make Smarter Business Decisions in Your Lake Wales Area Business

Data analytics is all about making sense of the numbers. After all, these tools allow you to see patterns, trends, and correlations that you may not be able to see with the naked eye. But for those who aren’t familiar with these tools, the process might seem overwhelming. Luckily, there are plenty of data visualization tools available that can make the numbers - and the process - more accessible. And if you still struggle to understand what all the numbers mean, there's no shame in reaching out to a data analyst or consultant for help.


The Lake Wales Area Chamber of Commerce wants to help get you started on your path to understanding and using data analytics. Here is some helpful information to get you on your way.

Learn How to Find and Keep Customers

One of the most important ways businesses use data analytics is for customer acquisition and retention. By understanding your customer base—who they are, what they want, and how they behave—you can create targeted marketing campaigns that are more likely to result in conversions. Additionally, you can use data analytics to identify at-risk customers and take steps to prevent them from leaving your business.

Tap Analytics for Marketing Campaigns

WayPoint explains that data analytics can be used to track the performance of your marketing campaigns so that you can see which ones generate the most leads or sales. If you rely heavily on social media posts, then run reports on your different platforms to gather metrics on things like reach, click-through rates, and engagements. 


Data analytics can also be used to segment your audience so that you can target them with more personalized messages. The more you understand your target audience, the better you are able to appeal to them. Don’t assume you know who your customers are. Let the data reveal actual trends so you can learn how best to address your customers’ needs.

It Can Enhance Your Business Website

By understanding how visitors interact with your website—which pages they visit the most, how long they stay on each page, etc.—you can make changes to improve the user experience. Additionally, data analytics can be used to identify technical problems with your website so that they can be fixed quickly. For instance, if your bounce rate is particularly high on a specific page, take a look to make sure there aren’t any technical issues. If the page loads correctly, you’ll want to look closely at the content to figure out why people are leaving that specific page so quickly.


If you need to make changes, talk to your website specialist. When you need to communicate design needs with your website specialist, using PDFs can be a great way to do it. PDFs are easy to create and can be easily shared online. However, there are some potential drawbacks to using PDFs. For example, they can be difficult to edit once they've been created. Plus, they are not readable for SEO processes. If you need to review mockups with a designer, try using a PDF editing tool. However, if you are looking for great content for your website or social media profiles, use jpegs. If you have quality content that’s in the wrong file type, know that your PDF can be saved as a jpeg and then shared instead.

You Can Use it for Risk Management

In addition to customer acquisition and retention, marketing campaigns, and enhancing your website, businesses also use data analytics for risk management. By understanding where your business is vulnerable—whether it's financial risks or operational risks—you can take steps to mitigate those risks before they cause any damage. Additionally, data analytics can be used to create contingency plans so that you're prepared for anything that comes your way.

It's Also Great for Product Development

You can even use data analytics for product development. By understanding what products are selling well and which ones are not, you can make strategic decisions about which products to keep in stock and which ones to discontinue. Additionally, data analytics can be used to understand why certain products are not selling well so that you can make changes accordingly.     

Start Putting Your Data to Use

As you can see, there are many ways businesses can use data analytics as part of how they operate, strategize, and grow. Try out these processes to learn more about your customer acquisition and retention, product development, or something else entirely. Then, put what you learn to use by changing how you market your business, adjusting your inventory management, or updating your website. Because if you're not already using data analytics as part of your business operations, now is the time to start!

Grow your business by building relationships with other local entrepreneurs and accessing unique resources offered by the Lake Wales Area Chamber of Commerce. Join us today!

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